Wanderlust
PAST FOUNDER WORKWeb development for the yoga and mindful-living festival brand.
NEARLY 20 YEARS AT THE INTERSECTION OF BRAND & TECHNOLOGY.
Good things.
Built to grow.
Brand strategy, design, and websites for the health, holistic, and wellness world.
Built on Alex Borsody’s work for Wanderlust, Jivamukti, and NBC’s The Biggest Loser, with the technical depth to bring the whole experience together.
Let’s build something good Explore the experienceA WELLNESS FOCUS.
A WIDER PERSPECTIVE.BUILT WITH PURPOSE.
MADE TO CONNECT.
A WIDER PERSPECTIVE.BUILT WITH PURPOSE.
MADE TO CONNECT.
Natural health Everyday wellness Botanical products Better consumer goods
EXPERIENCE, WITH A FOCUS
A specialist focus.
A much longer story.
Stem & Signal brings an established body of brand, agency, and technology work into a focused offering for health, holistic, and wellness businesses. A clear story, a considered identity, and a digital experience that works together.
From 2010 to 2018, Alex Borsody’s New York agency practice served names including Jivamukti Yoga, Wanderlust Festival, and NBC’s The Biggest Loser, alongside dozens of wellness startups. That work built real industry relationships as well as a deep understanding of the space.
≈20Years of experience
Years of making. One connected approach.
Brand building, full-stack development, mobile products, and technical leadership. Nearly two decades across technology and brand building, now focused on the wellness brands shaping what comes next. Meet Alex on LinkedIn ↗
SELECTED FOUNDER EXPERIENCE
Wellness work.
Real history.
A selection of Alex’s prior agency
and development work in yoga,
mindful living, and fitness.
The Biggest Loser
PAST FOUNDER WORKDrupal development for NBC’s wellness and fitness property.
Jivamukti
PAST FOUNDER WORKDrupal contributions to the yoga brand’s website project, including teacher discovery and profiles.
Selected projects from Alex’s earlier agency and development work, brought forward into Stem & Signal’s wellness focus.
ALSO IN OUR WORLD
Current founder-owned explorations: Sunny’s Shield ↗ and TerpeneLab ↗.
THE RIGHT KIND OF SUPPORT
From first spark
to what’s next.
One considered experience, from the way your brand looks to the way your business works.
Find your starting point01Build the brand
Find the idea at the heart of your business. Give it a clear voice, a distinctive identity, and packaging people want to pick up.
- Positioning & brand strategy
- Naming & messaging
- Visual identity & packaging
- Brand guidelines
02Make it digital
Make every digital touchpoint feel like you. Beautiful, accessible websites and commerce experiences, built with the same care as your product.
- Website design & development
- Shopify stores & integrations
- Product & interactive experiences
- Performance & accessibility
03Find your people
Connect the right story to the right audience. A practical approach to content, search, and digital marketing, with room to learn as you grow.
- Content & digital marketing
- SEO foundations
- Email journeys & analytics
- AI-assisted workflows & automation
04Bring it to life
Turn a promising idea into a thoughtful launch. Bring the moving parts together, define what comes next, and build on a solid foundation.
- Launch planning & go-to-market
- Product & portfolio strategy
- Creative & technical partnership
- Selective venture exploration
ROOTS BEFORE REACH
Thoughtful by nature.
Practical by design.
No handoff maze. No one-size-fits-all
playbook. Just close collaboration
and a clear path forward.
Start with why.
We get close to your product, your people, and the problem you’re here to solve. Good questions make better foundations.
Connect the dots.
Strategy becomes a story, a visual world, and a working experience. Creative and technical thinking happen together.
Make room to grow.
Launch with intention. Learn from real use. Keep refining the details that help your brand become more itself.
FOUNDER’S PERSPECTIVE. BUILDER’S DISCIPLINE.
The bigger picture.
The details that matter.
Wellness brands deserve both creative understanding and serious technical execution. Alex’s background connects his New York agency practice, years of client work through Free Energy Media, co-founding CarbonPay, and later enterprise roles. Stem & Signal brings that breadth back to the health, holistic, and wellness world, with new AI-assisted capabilities.
NEW YORK AGENCY PRACTICE / 2010–2018
Free Energy Media
Free Energy Media is the established company context behind Alex’s agency and development work. During his New York years, websites and digital products for wellness businesses were the core of his practice.
TECHNICAL CO-FOUNDER & CTO / FROM 2017
CarbonPay
Alex co-founded CarbonPay and served as CTO, building cross-platform fuel-card, payments, and expense products. The work spanned product architecture, implementation, and delivery infrastructure, bringing founder-level ownership to complex digital experiences.
Explore CarbonPayENTERPRISE EXPERIENCE / UST & ORACLE
Technical depth, behind the brand.
Integration architecture at UST and mobile integration work at Oracle add enterprise-scale experience to a wellness-focused practice. Today, that technical range also supports AI-assisted workflows, commerce integrations, and automation.
Alongside brand and digital engagements, we’re open to aligned product collaborations, private-label concepts, and longer-term partnerships.
LET’S START A CONVERSATION
What are
you growing?
An idea on a napkin. A brand ready for its next chapter. Something that doesn’t quite fit a box.
Tell us a little about it.
Good conversations
are where it starts.